Lead Designer bridging the gap between strategic brand storytelling and digital execution for some of the world's most iconic luxury portfolios.
a bit about me
I'm currently Lead Designer at Matter Of Form, helping direct the end-to-end creative for both heritage icons and digital-first innovators, building the immersive worlds they live in.
clients
Dorchester Collection
Soneva
Fairmont
Sofitel
Virgin Galactic
The Savoy
Mandarin Oriental
Brioni
Maxx Royal
Orient Express
Wilderness
Beckons
AVE Living
Le Collectionist
Accor
Wadi Safar
Apes Hill
Lapland
Aqua Expeditions
Swadesh
Suján
NEOM
Central Retail
Norman Silverman
Industries
Hospitality
Travel
Sports & Fitness
Jewellery
Beauty
Space Travel
Health & Wellness
Apparel & Lifestyle
Home Goods
Emerging Technology
Automotive
Food & Beverage
Experience
Lead Designer
Senior UI Designer
Midweight UI Designer
Digital Designer (Freelance)
Associate Senior Lecturer
Matter Of Form, Current
Matter Of Form, 2023 – 2025
Matter Of Form, 2022 – 2024
Multiple, 2022 – 2024
UCA & BSBI, 2019 – 2022
services
From defining the direction to leading the final execution, I bring together brand, digital and design craft to create work that feels coherent, considered and built to last.
Strategy
Creative Direction
Mentorship & Team Leadership
Digital Experience CX
Workshop Facilitation
AI Workflow Intergration
Stakeholder Management
Innovation & Future-Proofing
Visual Identity
Brand Identity Systems
Art Direction
Brand Guardianship
Editorial Design
Brand Guidelines & Documentation
Creative Asset Production
Campaign Identity Design
Experience
Digital Design
Design System Architecture
UX Design
Prototyping & Interaction
Design Handoff & Governance
AI Workflow & Tools Integration
Accessibility & Inclusion